Toxic model
The business model of fast fashion is based on cheap production, high consumption and a short lifetime of each garment. Every year, 100 billion garments are produced, half of which are thrown away within a year. Overproduction worsens the climate crisis, wastes huge amounts of water and leaves toxic chemicals and waste products and microplastics in our environment. The clothes already produced are enough to meet the clothing needs of six generations. The business model is therefore a toxic one.
Never sustainable
Fast fashion can never be ecologically or socially sustainable. While quick action is needed to reduce the deadly effects of climate change, fast-fashion chains are making plans to expand production. Sustainability policies at these companies appear to amount to hollow promises for the distant future, but the crisis is now, so it is time for action!
free clothing
In late 2023, a small group of rebels in the city centre of The Hague stepped inside H&M, Primark and Zara to hang second-hand clothes among the shops’ merchandise. Labels with “Take away!” and “Free!” were attached to the clothes, alongside information about the shops’ destructive practices. The action has since been emulated by dozens of places in the Netherlands and Germany. Customers of the shops often react positively – who wouldn’t want free clothes? – and meanwhile awareness is growing: fast fashion must stop.
JOIN THE GUERRILLA
Would you like to help fight fast fashion? Join the guerrilla! This action is very suitable for new rebels and rebels who prefer not to be arrested. Even people who haven’t done an action training (yet) can contribute. Guerrilla Fashion is active throughout the Netherlands and is expanding into Europe and the rest of the world, so wherever you are:
sign up!
our demands
With this campaign, we focus on some of the most pressing pillars that sustain this destructive industry.
